ELEVATED EVERYDAY ESSENTIALS
Created by two Melbourne mums and sisters, BASIC was born from a simple frustration we both shared.
We wanted clothing for our little ones that felt comfortable and easy to wear, pieces they could move, play and live in, while still looking beautifully put together.
We found ourselves searching for clothes that looked elevated on our kids but didn’t feel cheap, lose their shape, or ruin after a single wash.
So we created the pieces we wished existed.
Thoughtfully designed essentials that are soft, durable and made for real life — from daycare days to family outings and every little moment in between.
Timeless, practical and beautifully considered, BASIC is designed for little trendsetters and the families dressing them.
LIMITED COLLECTIONS
We have created ultra designs on a limited basis for your little one to stand out.
Let customers speak for us
Bought this for my nephew in NZ. Love the color and perfect for NZ weather.
Bought this warm green puffer for my daughter who isn't used to wearing long sleeved clothing due to living in the Pilbara, she has taken a liking to this puffer jacket, it is light weight and durable. quality is exceptional price.
Oh my Lordy, this is just the cutest and snuggliest little suit! Absolutely perfect for keeping bubs warm out and about in cold Melbourne winter!
Love it, wish it came in mummy sizes
Great shorts
Perfect combination of quality, fit, comfort and style. Cannot fault this set!
Excellent quality, very cute design. Absolutely love this.
Amazing products and fantastic quality
